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快手游戏直播

 二维码 29
发表时间:2020-08-04 09:23来源:灵笔作文网址:http://zw56789.com

2020 ChinaJoy期间,快手发布数据显示,截至今年5月底,快手游戏直播月活用户超过2.2亿,游戏短视频月活用户突破3亿。


不久前的7月22日,快手大数据研究院发布的《2020快手内容生态半年报》显示,快手游戏短视频日活已经超过9000万。


被打上“土味”标签,看上去没有丝毫电竞基因的快手,近两年来早已在游戏直播圈凭借大用户基数、赛事和游戏版权以及短视频内容基础,在游戏圈闯出了一片天地。


2019年7月,快手首次公布其游戏直播数据,快手站内游戏直播移动端日活跃用户超3500万,游戏视频用户总日活达5600万。2019年12月,快手《2019快手直播生态报告》显示,快手直播日活已突破1亿,而其中游戏直播日活为5100万,半年增长了1600万。


快手做游戏直播和短视频,首先依赖的是大量与游戏玩家重合的用户群。《2019快手内容生态报告》显示,在快手平台生产内容的30岁以下年轻人超过70%,而且在下沉市场有着广泛的用户基础。


其次,快手平台大量的短视频内容也可以成为吸引直播用户的入口。通过短视频引流、长视频与直播沉淀用户的内容闭环来构建更完善的平台生态,已成为快手下一阶段发展的目标。


此外,相比起老对手抖音,受到腾讯支持的快手还有游戏版权优势。目前,抖音、西瓜等字跳系产品上的腾讯系游戏内容仍受到限制。而有着腾讯作为重要投资方的快手几乎不会遇到缺少游戏版权的尴尬问题。


快手频频参与举办各大电竞职业赛事直播的动作,也让其进一步站稳了在游戏直播圈的脚跟。快手曾披露,2019英雄联盟全球总决赛直播中,在快手收看S9的总人数达到7400万,战队FPX、IG、RNG也纷纷宣布入驻快手平台。2020年初,快手又获得了KPL赛事版权,为进一步发展快手游戏内容生态中最大的品类《王者荣耀》增添了更多筹码。


“千播大战”中厮杀出的幸存者斗鱼、虎牙,来势汹汹的快手,高调入局于2019年底揽下“英雄联盟S10总决赛”独播权的B站……据前瞻产业研究院预测,2018至2022年,游戏直播保持13%以上的增长率,到2022年,游戏直播市场规模将达到300亿元左右。


而据快手游戏负责人称,快手游戏公会综合分成比例在一线平台中最高,未来将拿出50亿资金及千亿流量扶持游戏内容创作。

During 2020 ChinaJoy, according to the data released by Kuaishou, as of the end of May this year, there were more than 220 million monthly live users of Kuaishou games and over 300 million monthly users of short video games.


Not long ago, on July 22nd, the "2020 Fast-handed Content Ecology Semi-annual Report" released by Fast-handed Big Data Research Institute showed that the daily activity of short videos of fast-handed games has exceeded 90 million.


Being labeled as "earthy", it seems that the fast-handed player who doesn't have the slightest e-sports gene has already made a breakthrough in the game circle by virtue of the large user base, competition and game copyright and short video content foundation in the live game circle in the past two years.


In July, 2019, Kuaishou announced its live game data for the first time. There were over 35 million daily active users and 56 million daily video users in Kuaishou Station. In December, 2019, the "2019 Fast Live Ecological Report" showed that the daily live broadcast of fast hands had exceeded 100 million, among which the daily live broadcast of games was 51 million, an increase of 16 million in half a year.


Quick hands do live games and short videos, first of all, they rely on a large number of users who overlap with gamers. According to the 2019 Fast Hand Content Ecology Report, more than 70% of young people under the age of 30 produce content on the fast hand platform, and they have a wide user base in the sinking market.


Secondly, a large number of short video content on the fast-hand platform can also become an entrance to attract live broadcast users. It has become the next development goal of Kuaishou to build a more perfect platform ecology through short video drainage, long video and live broadcast precipitation of users' content closed loop.


In addition, compared with the old opponent's vibrato, the fast player supported by Tencent has the advantage of game copyright. At present, the content of Tencent's games on products such as vibrato and watermelon is still limited. Fast players with Tencent as an important investor will hardly encounter the embarrassing problem of lack of game copyright.


Quick hands frequently participate in the live broadcast of major professional competitions of e-sports, which also makes them gain a firm foothold in the live game circle. Kuaishou has disclosed that in the live broadcast of the 2019 League of Legends Global Finals, the total number of people watching S9 in Kuaishou reached 74 million, and FPX, IG and RNG of the teams also announced their entry into the Kuaishou platform. At the beginning of 2020, Kuaishou won the copyright of KPL competition again, which added more chips to further develop the glory of the king, the largest category in the content ecology of Kuaishou games.


Survivors fighting fish and tiger teeth killed in the "Thousand Broadcast Wars" entered the B station which won the exclusive broadcasting right of "League of Legends S10 Finals" at the end of 2019 with high profile ... According to the forecast of Prospective Industry Research Institute, the live broadcast of games will maintain a growth rate of more than 13% from 2018 to 2022, and by 2022, the market size of live broadcast of games will reach about 30 billion yuan.


According to the person in charge of the fast-hand game, the fast-hand game guild has the highest comprehensive share in the first-line platform, and will provide 5 billion funds and 100 billion flows to support the creation of game content in the future.


文章分类: 二年级作文
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