何为时尚？何为经典？

如果要了解企业该如何引领时代风潮，便不得不先讨论，时尚是什么？

在直播现场，苏芒从专业的角度提供了全面的定义：“时尚应该是基于视觉、感知和趋势，多维度共同形成的一个综合体。它不单单是外表的视觉产物。”而100多年来，惠而浦也是通过不断追求潮流，通过不断的创新，打造无数经典产品。

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1）时尚的视觉——色彩和风格

单从时尚的视觉上来讲，家居大秀的本质和时装大秀一样，看台上的眼睛永远只捕捉两个核心点：“色彩”、“风格”，只要把握好这两个点，就是把握住了精髓。

如今时尚界，极简成为潮流，通过选出自己最喜欢的色彩和风格形成自己的简约大气风。而一直走在潮流前端的惠而浦也讲究“极简至美”，坚持舍弃无用修饰。其设计风格可以简要概括为4个关键词，即：直觉、纯粹、前瞻、愉悦。这样的设计风格让惠而浦产品拥有很高的包容度，既能和任意装修风格兼容，又拥有极好的视觉融合度——艾小明称之为“产品的自由性”，即用产品去自由融合每个家的时尚风格，这也是惠而浦出品的标准之一。

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2）时尚的感知——冷峻和温暖

同时在许多惠而浦产品上，我们可以感受到“柔性哲学”，即保持高级外观的同时，通过细节功能的设置为用户带来良好体验感。艾小明现场展示了柔性哲学在惠而浦产品的应用，产品色彩使用火山灰、耀眼的棕色、深海蓝以及几种低调奢华的配色，同时为其搭配富于后工业感理性材料：有色不锈钢，金属刷，手感漆，哑光漆，金属饰边，石材，天然木材等。通过温暖的金属色，搭配来自自然的元素，给人们在繁忙生活中带来了轻松而愉悦的生活体验。

惠而浦坚信产品要像家人一样懂消费者，助力打造温暖的健康家。W11系列蒸烤一体机就是最好的例子，它内置83道菜谱，多功能集于一身，让小白也能做大厨。其多功能、便捷的特性无形中为消费者带来温暖的生活体验。

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3）时尚的趋势——潮流和经典

同时随着时代发展，人们的价值观逐渐发生转变。后疫情时代，大众的需求发生了极大变化，他们越来越渴望回归生活本质，“健康”成为他们的生活关键词。

而走在时代潮流前端的惠而浦也敏锐地察觉到了这点，在直播现场揭晓了2021年家电时尚趋势：超凡自然、本质生活、健康热潮及形态多元化。而将“健康家”作为品牌理念的惠而浦，在保留品牌经典元素的同时，从各方面对产品进行升级，引领潮流趋势，不断打造时尚健康家电。

可见，好的企业会把握每一代时尚的脉搏，在时尚从萌芽成为主流的前期，准确抓取，并转化为市场行业内出现的最早指示，加以主推。没有踩到潮流之上的产品，难成经典；而没有被经典元素赋能过的潮流，生命周期就会比较短暂。所谓快时尚，过眼云烟，很难形成长久的记忆感。

英语翻译

If you want to understand how companies should lead the trend of the times, you have to discuss first, what is fashion?

In the live broadcast, Su Mang provided a comprehensive definition from a professional perspective: "Fashion should be a multi-dimensional complex based on vision, perception and trends. It is not just a visual product of appearance." For more than 100 years , Whirlpool also creates countless classic products through continuous pursuit of trends and continuous innovation.

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1) Fashionable vision-color and style

From a fashion perspective alone, the essence of a home show is the same as that of a fashion show. The eyes on the stands will always only capture two core points: "color" and "style". As long as these two points are grasped, they are grasped. The essence.

Nowadays, in the fashion world, minimalism has become a trend. By choosing your favorite colors and styles, you can form your own simple atmosphere. Whirlpool, which has always been at the forefront of trends, also pays attention to "minimal simplicity to beauty" and insists on discarding useless decorations. Its design style can be briefly summarized in 4 key words, namely: intuition, purity, forward-looking, and pleasant. This design style allows Whirlpool products to have a high degree of tolerance, not only compatible with any decoration style, but also has excellent visual integration-Ai Xiaoming calls it "the freedom of products", that is, use products to freely integrate The fashion style of each home is also one of the standards produced by Whirlpool.

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2) The perception of fashion-coldness and warmth

At the same time, on many Whirlpool products, we can feel the "flexible philosophy", that is, while maintaining a high-level appearance, the setting of detailed functions can provide users with a good sense of experience. Ai Xiaoming demonstrated the application of the philosophy of flexibility in Whirlpool products. The colors of the products used volcanic ash, dazzling brown, deep sea blue and several low-key and luxurious colors. At the same time, they were matched with post-industrial sensory materials: non-ferrous stainless steel, metal brush, Hand paint, matte paint, metal trim, stone, natural wood, etc. With warm metallic colors and natural elements, it brings a relaxed and pleasant life experience to people in their busy lives.

Whirlpool firmly believes that products should understand consumers like family members and help create a warm and healthy home. The W11 series steaming and roasting all-in-one machine is the best example. It has 83 built-in recipes and is multi-functional, so that Xiaobai can also be a chef. Its multifunctional and convenient features virtually bring consumers a warm life experience.

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3) Fashion trends-trends and classics

At the same time, with the development of the times, people's values have gradually changed. In the post-epidemic era, the needs of the general public have undergone tremendous changes. They are increasingly eager to return to the essence of life, and "health" has become their key word in life.

Whirlpool, who is at the forefront of the trend of the times, is also keenly aware of this, and announced the fashion trend of home appliances in 2021 at the live broadcast: extraordinary nature, essential life, health boom and diversified forms. Whirlpool, which regards "Healthy Home" as its brand concept, keeps the classic elements of the brand while upgrading its products from all aspects, leading the trend and constantly creating fashionable and healthy home appliances.

It can be seen that good companies will grasp the pulse of each generation of fashion, accurately grasp the early stage of fashion from the budding to the mainstream, and transform it into the earliest instructions in the market industry, and then promote it. A produc