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孟母做广告

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发表时间:2021-04-01 13:57

孟母三迁的故事广为传诵,人们纷纷称赞孟母见识远大,选择了理想的居住环境,把孟子培养成为一代圣贤。

可是,孟家虽然有名,却经济拮据,因为现在已进入商品经济,孟子谈的仁呀义呀什么的,很不和时宜。眼看孟子已经快四十岁了(吹牛,四百岁都有了),自己的《学术论文集》还没有出版。这些东西没有一家出版社愿意出版,一出准赔。

孟母很着急,她想:如果有钱的话,可以自费出书。不过到哪去找钱呢?自己也算是名人吧,对,拍广告吧。

经人介绍,一家房地产商找到孟母。老板一见孟母,奉为上宾,说:“您老人家三次搬家,成就一代圣贤,可见居住环境对人发展的重要性。只要您做我们的广告代言人,说我们的新建小区环境好,有利于孩子成材,我们愿意支付您5万元。”孟母一想,5万元出书应该够了,心下暗喜。

她问:“你们的小区在哪呀?”

房地产商轻咳一下,说:“其实地理位置是不错的,在京郊黑水河附近。”

孟母面有难色,说:“黑水河污水超标,常年得不到治理,臭气熏天。这个广告怎么做?”

商人说:“您家中有圣贤,请他设计广告词,准行!”

孟母回到家,把情况向孟子说了。孟子叹气说:“想我孟轲有经天纬地只才,怎么会做这种营生?”

孟母说:“商品社会,没钱不行,这也是无奈的选择呀。咱们先写广告,有了钱再出专著,这叫曲线救国嘛。”

孟子只好同意,并拟好广告词,大意是说这家小区依山傍水,空气清新,是京郊难得的“水上花园”。

广告语写得很好,房地产老板拍案叫绝。广告片由孟母出演,很快完成,在各大电视台播出。没多久,5万元到手了。

又过了两天,又有开发商找孟母做广告。

孟母说:“您的小区在哪里?”

开发商笑道:“我这不是小区,是商务中心,地处东六环。”

孟母暗想,在东六环这兔子不拉屎的地方。也敢叫商务中心?

开发商说:“还请孟轲先生美言,必有重谢。“

孟母回家,将此事说了。

孟子一听,眉头紧皱,最后咬牙写出“地处CBD中央商务区,交通便利“之类的话来。

就这样,孟母成了广告名人,,钱也赚了不少,孟子的书也出了,还获得国家图书一等奖。

不过,孟子不太想做学问了,他觉得开个广告公司更有前途。他心里暗暗做出人生的选择。

英语翻译:
The story of Meng's mother's three migrations is widely circulated, and people praised Meng's mother for her vision and choice of ideal living environment to cultivate Mencius into a generation of sages.

However, although the Meng family was famous, it was financially struggling because it has now entered the commodity economy. Mencius talked about benevolence and righteousness, which is very out of place. Seeing that Mencius was almost forty years old (boasting, four hundred years old), his "Academic Essays" has not yet been published. No publishing house is willing to publish these things, and they will be compensated as soon as they are published.

Mother Meng was very anxious. She thought: If you have money, you can publish books at your own expense. But where can I find money? I'm a celebrity, right? Let's shoot commercials.

After introduction, a real estate agent found Meng's mother. When the boss saw Meng’s mother, he was regarded as the guest of honor and said: “Your old man moved three times and made a generation of sages. This shows the importance of the living environment to human development. As long as you are our advertising spokesperson, we will say that our newly built community has a good environment and is beneficial to people’s development. We are willing to pay you 50,000 yuan for the child to become a useful talent.” Meng's mother thought that 50,000 yuan should be enough to publish a book, and she was delighted in her heart.

She asked: "Where is your community?"

The real estate agent coughed slightly and said, "In fact, the location is good, near the Heishui River in the suburbs of Beijing."

Mengmu was embarrassed and said: "The sewage in the Heishui River exceeds the standard, and it cannot be treated all the year round, and it smells bad. What about this advertisement?"

The businessman said: "You have a sage in your family, ask him to design an advertisement, so you can do it!"

Mother Mencius returned home and told Mencius about the situation. Mencius sighed and said, "I think Meng Ke is a talented person, how can I do this kind of living?"

Mengmu said: "In a commodity society, if you don't have money, you can't do it. This is also a helpless choice. Let's write advertisements first, and then publish monographs when we have money. This is called the curve to save the country."

Mencius had no choice but to agree and drafted an advertising message to the effect that this community was surrounded by mountains and rivers, with fresh air, and was a rare "water garden" in the suburbs of Beijing.

The slogan is very well written, and the real estate boss is astounding. The commercial was starred by Meng Mu and was quickly completed and aired on major television stations. Not long after, 50,000 yuan arrived.

Two days later, another developer asked Mengmu to advertise.

Mengmu said: "Where is your community?"

The developer smiled and said, "I am not a community, but a business center, located in East Sixth Ring Road."

Mother Meng thought to herself, in the East Sixth Ring Road, a place where rabbits don't shit. Dare to call a business center?

The developer said: "I would like to thank Mr. Meng Ke for his kind words."

Mother Meng went home and said about it.

Mencius frowned when he heard it, and finally gritted his teeth and wrote something like "located in the CBD, convenient transportation".

In this way, Mengmu became an advertising celebrity, and made a lot of money, Mencius's books were also published, and she also won the first prize of the National Book.

However, Mencius didn't want to be academic anymore. He thought it would be more promising to start an advertising agency. He secretly made the choice of life in his heart.


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